Earning Handle: Building a Scalable Affiliate Marketing Platform for Users and Online Stores
Initial Challenges
When Earning Handle: Building a Scalable Affiliate Marketing Platform for Users and Online Stores approached us in early 2021, their website had:
- Before development, the affiliate marketing landscape lacked a centralized system that could serve both affiliate marketers and product vendors effectively. Some key challenges included
- No seamless system to track product clicks, sales, and commissions.
- Lack of easy payout mechanisms for affiliate users.
- No integrated vendor dashboard to create and manage stores.
- Manual commission tracking led to inefficiencies and disputes.
- Absence of a scalable model for vendors to expand reach via affiliate channels.
Our Developmet Strategy (Summary)
Our Solution
- We designed and developed a robust, scalable, and automated affiliate marketing system from scratch using CodeIgniter/PHP. This end-to-end solution bridges the gap between affiliate marketers and product vendors, allowing seamless integration and maximum earning potential.
Complete Affiliate Marketing Engine Features
- User-friendly dashboard for affiliate users to track clicks, conversions, and commissions.
- Dynamic commission rule engine to configure per-product or per-vendor commission logic.
- Real-time tracking system for product shares and sales via affiliate links.
Vendor Module
- Vendors can upload products, assign commissions, and track affiliate performance.
- Ready-made store setup: Vendors can create their own storefronts within the platform—no need to build an external website.
- Unlimited products and categories support.
Earnings & Payouts
- Integrated payment gateway for commission payouts.
- Transparent and real-time earning dashboard for affiliates.
- Flexible payout options based on thresholds and custom rules.
Key Achievements
Fully automated and scalable affiliate solution used by hundreds of vendors and affiliates.
Reduced manual errors and disputes with automated commission tracking.
Enabled multiple vendors to create stores instantly and start selling via affiliate channels.
Increased vendor sales by leveraging affiliate networks.
Real-time analytics for affiliates and vendors for better decision-making.
Project Summary
Earning Handle is now one of the most comprehensive affiliate marketing platforms in India. From affiliate click tracking to instant payouts and storefront generation, it’s a one-stop ecosystem empowering vendors and affiliates alike. Built on CodeIgniter with a focus on performance, scalability, and ease of use, this platform showcases how technology can transform traditional affiliate models into fully automated revenue-generating engines.

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