Case Study - Alwaha Hygiene

How Al Waha Hygiene Achieved 3X Organic Traffic Growth with Strategic SEO

WordPress Development Website Maintenance SEO Optimization

Project Details

Date:2021 - Present

Client:Alwaha Hygiene LLC

Industry:Pest Control Services in UAE

Initial Challenges

When How Al Waha Hygiene Achieved 3X Organic Traffic Growth with Strategic SEO approached us in early 2021, their website had:

Zero organic traffic
No ranking on Google
100% business driven by paid ads
Low visibility in search engines
No engagement from website visitors

Our SEO Strategy (Summary)

Phase 1: Keyword Planning

Started with 100 strategic keywords, segmented quarterly
Mix of high, medium, low volume, and LSI keywords

Phase 2: On-Page Optimization

Structured tags, optimized images and content
SEO-friendly URLs, CTAs, internal linking
Location-based service pages

Phase 3: Content Marketing

Regular blogs and service landing pages
Targeting niche and long-tail keywords

Phase 4: Link Building

White-hat backlinks from high-authority sites
Guest posts, citations, and directories

Phase 5: Technical SEO

Speed optimization, schema markup
Mobile responsiveness improvements
Core Web Vitals optimization

SEO & Business Growth Statistics (2021–2025)

Metric	Before SEO (2021)	Current (2025)	Growth
Organic Traffic	~100 visits/month	~4,500 visits/month (150/day)	4400% increase
Lead Generation	0 leads/day	5-10 leads/day	Up to 9000% growth
Business from SEO	0%	80%	+80% shift from Paid to SEO
Keywords Targeted	100	450+	350% increase
Keywords Ranked in Top 5	0	300+	300+ new high-ranking terms
Team Size (Manpower)	10 staff	150+ staff	1400% team expansion
Locations Served	Only Abu Dhabi	Abu Dhabi, Dubai, Sharjah, Ajman, and more	4X service area growth

Key Achievements

Massive Traffic Growth: From just ~100 monthly visits in 2021 to over 4,500+ monthly organic visits in 2024 — a 4400% increase.

Qualified Leads Surge: Lead generation skyrocketed from 0 to 5–10 leads per day, consistently contributing to the sales funnel.

Business Shifted to SEO: From relying 100% on paid ads, now 80% of the business is driven by organic traffic, significantly reducing marketing costs.

Keyword Expansion: Started with 100 keywords and now targeting 450+, with over 300 keywords ranked in the Top 5 on Google.

Manpower Growth: As a direct result of increased business, Al Waha expanded from a 10-member team to over 150 staff, a 1400% growth.

Geographical Expansion: Grew from serving only Abu Dhabi to covering Dubai, Sharjah, Ajman, and multiple other regions across the UAE.

This consistent growth demonstrates how focused SEO, when executed with long-term vision and white-hat techniques, can transform a local business into a regional market leader in the facility management sector.

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